From the moment a girl infant is wrapped in a pink blanker and a boy infant in a blue one, gender role development begins. The colours of pink and blue are among the first indicators used by a society to distinguish female from male. As these infants grow, other cultural artifcats will assure that this distinction remains intact. Girls will be given dolls to diaper and tiny stoves on which to cook pretend meals. Boys will construct buildings with miniature tools and wage war with toy guns and tanks. In the teen and young adult years, although both may spend their money on records, girls buy more cosmetics and clothes while boys buy sports equipment and stereo components. The incredible power of gender role socialisation is largely responsible for such behaviour. Pink and blue begin this lifelong process.
— Lindsey, L (1990). Gender roles: A sociological perspective (p. 36). New Jersey: Prentice-Hall, Inc. (via myfeministresearch)
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